We all love them. We want to use them on our save the dates, invites, wine labels, table numbers and so on. Unfortunately, not all photographs are created equally. Exclusive Invites will only print photos that are at industry print standard of 300 dpi or dots per inch. Photos that are 72 dpi are screen resolution only. Some photographers will give you two sets of photos, one which are high for print and another, low for web uploads.
What is D.P.I. and how it will affect your print job?
D.P.I. or "Dots per Inch" is the measurement used within the printing and graphics design industry to determine how sharp an image is. Web graphics and online photos are normally created at 72dpi (dots per inch). This low resolution is great for the web because the images look excellent on a computer monitor and the file sizes are very small which helps web pages load faster. However, when using photos for printing purposes, your images should be 300dpi or better, here's why. Take a look at the example on the side. Essentially, the difference between 300dpi and 72dpi is found in the amount of pixel information (or dots) for every square inch of the image you are viewing. The more dots/pixels the image contains, the sharper the image will print. As a result, printing will look blurry if a 72dpi image is used as compared to using a 300dpi high res image.
How do I know which photo is high resolution?
Your first clue will be the file size. Photos that are in kilobytes (KB) are likely low resolution. Photos in megabytes (MB) are more likely to be the high resolution version. Now this isn't always the case. There are inexperienced photographers that will Photoshop your photo and change colours or add filters to them which will enlarge the size of the file into a MB file, however they can still be low resolution. The best way to know is to ask your photographer which photos are high resolution for print. (300dpi).
If you are reading this BEFORE you have hired your photographer or before your wedding day one most important question you should ask your photographer is: What DPI will the photos be that I receive from you? If they stutter, or say anything under 300dpi, Run away. Fast. For some local professional photographers that create stunning images at high resolution contact us for our recommendations.